Hey, it’s me,

Cassandra

Creative executive building brands, teams, and creative systems.

For the past decade or so, I've had the privilege of turning curiosity, overthinking, and strong opinions about typography into a career.

I've worked across entertainment, beauty, consumer products, and wellness, building campaigns, content ecosystems, brand experiences, films, and occasionally entire creative organizations. I've collaborated with founders, executives, scientists, strategists, agencies, creators, and multidisciplinary teams, all in pursuit of making work that stands out in a sea of noise.

I'm drawn to the space between commercial objectives and emotional resonance, between systems and intuition, between craft and leadership. I believe great creative work is rarely the product of a singular genius and almost always the result of talented people feeling safe enough to take smart risks together.

Oh, and a really good deck. So many decks...😵‍💫

Selected Recognition

Cannes Lions • D&AD • The One Show • Clio Awards • AICP Awards • Webby Awards • Telly Awards