CREATIVE DIRECTION
VOLUSPA - BURNING WOODS PRODUCT LAUNCHphotography by The Factory Digital
Creative concept development, art direction for photoshoot & video shoot, video storyboards, pre-production planning, art direction for graphic design (print + digital), go-to-market strategy for creative asset deployment.
PHOTOGRAPHY
![](https://freight.cargo.site/t/original/i/83b1cc5dc1c6a7b144ca3f104a14c98770817d7cca61938511bb9129f9910059/Screen-Shot-2021-10-14-at-8.11.41-AM.png)
![](https://freight.cargo.site/t/original/i/a8ab21a975f569e3bccc9c8478e65edd34b59bd0fa9c5a19a7f0d55e51a962ac/Screen-Shot-2021-10-14-at-8.12.01-AM.png)
![](https://freight.cargo.site/t/original/i/6e49f526af442bfb411d1143f7cecb2905bc45226fc91c34489a3fb0d6de5e0a/Screen-Shot-2021-10-14-at-8.12.28-AM.png)
![](https://freight.cargo.site/t/original/i/e05c512783547c6e3ee6ded136b65dee7f439bcb6a8a1e97efa23183c3374dfc/Screen-Shot-2021-10-14-at-8.12.38-AM.png)
![](https://freight.cargo.site/t/original/i/c10dc17c324931ae817e9031b199a43739f488a0db7dc42e524dcd7aa38d9e4b/Screen-Shot-2021-10-14-at-8.13.24-AM.png)
![](https://freight.cargo.site/t/original/i/663ea0b5423a02e053dce0100f4ae5d48c785d52a515096665cd0b608c152373/Screen-Shot-2021-10-14-at-8.13.17-AM.png)
![](https://freight.cargo.site/t/original/i/447dbd2fd5f92376fa0ab6fb5a53eaa8f049bb59ea5f41d2d6c1d73fa054e956/Screen-Shot-2021-10-14-at-8.13.10-AM.png)
![](https://freight.cargo.site/t/original/i/3fb98d0cc6b5529cf383d9d7268a4ad823f3cbe79aa30d9d3fa0b908ef7d737a/Screen-Shot-2021-10-14-at-8.13.00-AM.png)
![](https://freight.cargo.site/t/original/i/9c3b1bc81e4197e6057acfc935962827b1a02c453edb32ab6c60e81d24092eac/Screen-Shot-2021-10-14-at-8.13.55-AM.png)
![](https://freight.cargo.site/t/original/i/839baf4e326ccc146972f19e31f491a8e0d7cb4a5364bcba74ce280806227b46/Screen-Shot-2021-10-14-at-8.14.01-AM.png)
![](https://freight.cargo.site/t/original/i/866fd45d78d0fc337872b128c512d755deb2dadb9c244d1787b261d4084b78d5/Screen-Shot-2021-10-14-at-8.21.23-AM.png)
![](https://freight.cargo.site/t/original/i/eec15628ec2567e8f5324c2c1c60c762184f83428484771b6096fb9151f3f714/Screen-Shot-2021-10-14-at-8.21.08-AM.png)
![](https://freight.cargo.site/t/original/i/786029d28d8297db3f79f4a2565006a7f551531b288841b87f92939920843d37/Screen-Shot-2021-10-14-at-8.20.09-AM.png)
![](https://freight.cargo.site/t/original/i/9b8c30d7429db7e1088ee9f14d41debabddf5c569b626fe91e272eded55ea724/Screen-Shot-2021-10-14-at-8.19.49-AM.png)
![](https://freight.cargo.site/t/original/i/f74c2e84caa5709de5b14e446f7765e2322c756d67591f2221e158a1048b2054/Screen-Shot-2021-10-14-at-8.14.10-AM.png)
![](https://freight.cargo.site/t/original/i/65618f1cc4b0df08887d0c9e6e376f6bea23735365b2020a41c765ee190b14f2/Screen-Shot-2021-10-14-at-8.13.48-AM.png)
![](https://freight.cargo.site/t/original/i/a193eb5dcc7935b2fc2a52e7161edf2ca13ab158bd675829e391a9ceb00125c8/Screen-Shot-2021-10-14-at-8.13.40-AM.png)
![](https://freight.cargo.site/t/original/i/98fb8c8f711ccfd7ea984166d4e2bf2c12496d81d3b0faf403be71e50272fc22/Screen-Shot-2021-10-14-at-8.12.52-AM.png)
![](https://freight.cargo.site/t/original/i/4b3c5be617d21cfd019ee463d1b46eb637f56e927eb6dcb90f0ba1e3f50b871e/Screen-Shot-2021-10-14-at-8.12.45-AM.png)
VIDEO
EMAILS
![](https://freight.cargo.site/t/original/i/9a25aa94fcfe901bb81cfcdd12ba926499b0659f2e1853aaa65822dde0588957/BW-SAMPLE-EMAIL-1.gif)
![](https://freight.cargo.site/t/original/i/b6f8beb6882ee60f6e677531157db27d9bc838e0f1ad2cdb6d381d30f9903272/10.8_BurningWoods.jpg)
SOCIAL
![](https://freight.cargo.site/t/original/i/0e142a0ad048bf305871adf5bb4a0ec88d0a4df2a4203640b52d7146d9d6ee55/BW-SOCIAL-copy.png)
ECOMM
![](https://freight.cargo.site/t/original/i/199d25dc1ed4427fec2eddf31ea83e4cd5262c1077bb813dae457f21bddb2f96/ecomm-mock-3.gif)
PRINT (SIGNAGE + COLLATERAL)
![](https://freight.cargo.site/t/original/i/035d05af055c74fe216072038ec1507d28fd2f1918669edff739d098a5c9ac57/76434-copy.jpg)