VOLUSPA - JAPONICA COLLECTION.
Concept development + creative direction for photography
photography by The Factory Digital
the ask: create an engaging & unified creative concept for an existing collection that had not had new imagery produced in a very long time
the concept: this campaign draws on the Japonica collection’s biggest inspiration - mother nature. we created our very own Nature’s Nirvana to visually transport our audience to a lush, viridescent playground. each image is packed with greenery and fragrance notes that you can practically smell through the screen.