https://cassandrascholnick.com Cassandra Scholnick Fri, 03 Jan 2025 18:45:34 +0000 https://cassandrascholnick.com en https://cassandrascholnick.com/Desktop Tue, 13 Aug 2019 20:23:14 +0000 Cassandra Scholnick https://cassandrascholnick.com/Desktop Cassandra Scholnick <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/c6bb9dc16f937a7d5405ba232570b1d671108f77213fd647b8ee0df91d6d462c/cassandrascholnick-copy.png" data-mid="145731451" border="0" alt="logo_final2.png" data-caption="logo_final2.png" src="https://freight.cargo.site/w/1000/i/c6bb9dc16f937a7d5405ba232570b1d671108f77213fd647b8ee0df91d6d462c/cassandrascholnick-copy.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1c5b71b8496a2ad01d3d490a541979551556446a699ac2a75d6ecd1310e3cfb4/Nike_Kids_VisID_MylarSwoosh.png" data-mid="187864734" border="0" src="https://freight.cargo.site/w/1000/i/1c5b71b8496a2ad01d3d490a541979551556446a699ac2a75d6ecd1310e3cfb4/Nike_Kids_VisID_MylarSwoosh.png" /> <img width="1112" height="965" width_o="1112" height_o="965" data-src="https://freight.cargo.site/t/original/i/0d1ffc29627c12973d08ab57995c41d00e15c8a37cdd76ac1f6247a9004f3ea9/aboutme.png" data-mid="194978949" border="0" src="https://freight.cargo.site/w/1000/i/0d1ffc29627c12973d08ab57995c41d00e15c8a37cdd76ac1f6247a9004f3ea9/aboutme.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="48526430" border="0" alt="CLICK HERE to see a bunch of stuff i've worked on" data-caption="CLICK HERE to see a bunch of stuff i've worked on" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/131c8e0fcde57f0a1c27e33c1c04adbf15321f39fca516d7b7f412ac0e443aa5/headshot-2.gif" data-mid="226357645" border="0" alt="itme_cassandra.gif" data-caption="itme_cassandra.gif" src="https://freight.cargo.site/w/400/i/131c8e0fcde57f0a1c27e33c1c04adbf15321f39fca516d7b7f412ac0e443aa5/headshot-2.gif" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="48526430" border="0" alt="Recent work" data-caption="Recent work" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" data-mid="48526427" border="0" alt="Info" data-caption="Info" src="https://freight.cargo.site/w/800/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" /> <img width="437" height="248" width_o="437" height_o="248" data-src="https://freight.cargo.site/t/original/i/9a9308fec77348c644e8607c8807819761085ce8ba6956beb9aab4d146febf9e/8iGbRKLrT.gif" data-mid="187864610" border="0" src="https://freight.cargo.site/w/437/i/9a9308fec77348c644e8607c8807819761085ce8ba6956beb9aab4d146febf9e/8iGbRKLrT.gif" /> https://cassandrascholnick.com/Info-contact Tue, 13 Aug 2019 20:23:15 +0000 Cassandra Scholnick https://cassandrascholnick.com/Info-contact <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/06fff25b72140697899b1670dc2b2ce467ff6b6ea598243fcde189e772d1f8ef/IMG_0976-copy.jpg" data-mid="204574820" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/06fff25b72140697899b1670dc2b2ce467ff6b6ea598243fcde189e772d1f8ef/IMG_0976-copy.jpg" /> Hi, I’m Cassandra 😊a Los Angeles–based Creative Director with a passion for storytelling, design, and culture-driven work that actually moves people. With over 13 years of experience across global campaigns, brand building, and content strategy, I specialize in creative leadership that blends intuition with insight. I’ve led multidisciplinary teams, directed large-scale photo and video productions, and shaped campaigns for beauty, lifestyle, wellness, and consumer brands, earning some shiny awards along the way (if you’re into that). My creative POV is shaped by a deep love of film, counterculture, and pop culture. I believe in thoughtful work that’s not afraid to push boundaries, and in building teams that do the same. Things I do (for money, but also for joy):✹ Global campaign development✹ Creative team leadership✹ Photo + video creative direction✹ Brand + creative marketing strategy If you’re looking for a creative partner who leads with curiosity, style, and a sense of humor, let’s chat! Resume available on request. cassandrascholnick@gmail.com ︎&nbsp; ︎ <img width="1920" height="533" width_o="1920" height_o="533" data-src="https://freight.cargo.site/t/original/i/eb1568f40d4a8474201aa904e99dacf86802235c8d9dbfd2ef633554c6894bb4/awardss-copy.png" data-mid="214676370" border="0" src="https://freight.cargo.site/w/1000/i/eb1568f40d4a8474201aa904e99dacf86802235c8d9dbfd2ef633554c6894bb4/awardss-copy.png" /> <img width="454" height="151" width_o="454" height_o="151" data-src="https://freight.cargo.site/t/original/i/78d841ca7b4c1c9b6dbbbbb4762222b6862970c35a61cbbcb5981dba268db15a/Screenshot-2025-06-05-at-1.38.41PM.png" data-mid="234228594" border="0" src="https://freight.cargo.site/w/454/i/78d841ca7b4c1c9b6dbbbbb4762222b6862970c35a61cbbcb5981dba268db15a/Screenshot-2025-06-05-at-1.38.41PM.png" /> <img width="400" height="186" width_o="400" height_o="186" data-src="https://freight.cargo.site/t/original/i/41d96b005bd2b968d0abaa4755dcb395d39a09099db222424cf7bfcbbea2cdc9/cannes-lion.png" data-mid="234810959" border="0" src="https://freight.cargo.site/w/400/i/41d96b005bd2b968d0abaa4755dcb395d39a09099db222424cf7bfcbbea2cdc9/cannes-lion.png" /> <img width="196" height="96" width_o="196" height_o="96" data-src="https://freight.cargo.site/t/original/i/233e2e2dbfe0b69cbee8bfbbfe565bd106d48537b80d9e1598024a31594cd49d/Screenshot-2025-06-05-at-1.37.35PM.png" data-mid="234228593" border="0" src="https://freight.cargo.site/w/196/i/233e2e2dbfe0b69cbee8bfbbfe565bd106d48537b80d9e1598024a31594cd49d/Screenshot-2025-06-05-at-1.37.35PM.png" /> <img width="512" height="299" width_o="512" height_o="299" data-src="https://freight.cargo.site/t/original/i/a432f8fb663e4321db444ff4e8ed6f521a5e0e69cfefb56b8cad2b857c3d722b/D_AD-copy.png" data-mid="234229947" border="0" src="https://freight.cargo.site/w/512/i/a432f8fb663e4321db444ff4e8ed6f521a5e0e69cfefb56b8cad2b857c3d722b/D_AD-copy.png" /> https://cassandrascholnick.com/Directory Thu, 10 Dec 2020 01:31:30 +0000 Cassandra Scholnick https://cassandrascholnick.com/Directory <img width="2400" height="933" width_o="2400" height_o="933" data-src="https://freight.cargo.site/t/original/i/1bbaa2594f29c368bfbd3e83977756a077dc043421103ba00c93919ec52d0899/seinfeld-logo-png-transparent.png" data-mid="111971499" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/1bbaa2594f29c368bfbd3e83977756a077dc043421103ba00c93919ec52d0899/seinfeld-logo-png-transparent.png" /> Creative/Art direction MGA x THE RIZZLER: DISS-MAS Barbie Summer Travel Campaign Mini Barbieland Campaign2023 Holiday Barbie BarbieTokBarbie Pop Reveal Fruit Series Barbie The Movie ContentBarbie’s Walmart World Of Barbie Paid Social Barbie Dreamhouse Paid Social Nike Playlist S11&nbsp; Voluspa Wildflowers product launch Voluspa Holiday 2021 campaign Voluspa Japonica Collection visual refreshVoluspa Burning Woods product launch Voluspa Eucalyptus &amp; White Sage product launch OPI customized gifting Dragun Beauty campaign Dragun Beauty evergreen social content Branding TENTHHOUSE Brand Identity GREYBAE Brand Identity MEADOW AGENCY Brand Identity LiveGlam Re-brand Digital design/Motion design FullStory OOH CampaignVarious Email Designs MOTION - IG videos&nbsp; OPI NEO-PEARL content GIPHY gifs for Lime Crime California Love Product Launch Assets for Lime Crime Pocket Candy product launch Lime Crime Holiday Shop digital assets for social Unicorn Queen Collection launch https://cassandrascholnick.com/MGA-x-THE-RIZZLER-DISS-MAS Fri, 03 Jan 2025 18:45:34 +0000 Cassandra Scholnick https://cassandrascholnick.com/MGA-x-THE-RIZZLER-DISS-MAS <img width="903" height="502" width_o="903" height_o="502" data-src="https://freight.cargo.site/t/original/i/844ba1b8b17566eab3d686515274196b16593da46b2fd913ac215e7708f820a9/Screenshot-2025-02-10-at-11.46.27AM.png" data-mid="226353582" border="0" data-scale="87" src="https://freight.cargo.site/w/903/i/844ba1b8b17566eab3d686515274196b16593da46b2fd913ac215e7708f820a9/Screenshot-2025-02-10-at-11.46.27AM.png" />&nbsp; A holiday campaign like no other. 2024 saw the resurgence of diss tracks, dominating social media and pop culture, notably with Kendrick vs. Drake. Meanwhile, a quieter trend emerged: gift cards were given as gifts more than ever before. We noticed kids growing frustrated with the lack of joy in receiving them, missing the dopamine spike that comes with instant gratification. To challenge gift cards in a way both culture and parents would notice, MGA + Virtue created a diss track, turning it into a modern holiday rap carol. Jumping on a new emerging talent just as he was becoming popular, viral child-star sensation (The Rizzler) dropped the track, taking aim at the uninspired nature of gift cards, accompanied by a spontaneous online launch and a high-energy music video on YouTube. Featuring MGA toys throughout, the video was fully shoppable, allowing viewers to click and purchase products directly. The end result was a viral music sensation that kids and adults were singing all winter long.Winner: 2025 Silver Cannes Lion - Social &amp; Creator Winner: 2025 Clio Bronze - Film Craft, Original Music Winner: 2025 THE ONE SHOW Merit - Creative Effectiveness, Toys/Games&nbsp; Winner: 2025 AICP Award - Influencer Winner: 2025 Wood Pencil Award - Commerce/Cultural Experience <img width="2030" height="1060" width_o="2030" height_o="1060" data-src="https://freight.cargo.site/t/original/i/d7584b9f2aef1559b76c139e9c5598f9e8cf551b5a324bda0e8b61247e6fcad0/Screenshot-2025-01-29-at-4.13.00PM.png" data-mid="225743782" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/d7584b9f2aef1559b76c139e9c5598f9e8cf551b5a324bda0e8b61247e6fcad0/Screenshot-2025-01-29-at-4.13.00PM.png" /> MGA Leads: Josh Hackbarth, Cassandra Scholnick, Ashlee Meese, Nicole Smith Agency partners: Virtue World Wide Heather McTavish, Will Stallmeyer, Mauricio Santos, Danielle Russo,&nbsp;Rachel Patel . <img width="580" height="588" width_o="580" height_o="588" data-src="https://freight.cargo.site/t/original/i/11a098a8ec277bc8647c778c9ecc7f2efe1e3f55ff9b1a37ac18ae38e6bab1ad/image-1.png" data-mid="224112538" border="0" src="https://freight.cargo.site/w/580/i/11a098a8ec277bc8647c778c9ecc7f2efe1e3f55ff9b1a37ac18ae38e6bab1ad/image-1.png" /> <img width="579" height="409" width_o="579" height_o="409" data-src="https://freight.cargo.site/t/original/i/9d9c05fc71e94876edf7ccf9279c4c5578d8cffdbe1ef7c504b8eba1c3ea3c65/image-2.png" data-mid="224112539" border="0" src="https://freight.cargo.site/w/579/i/9d9c05fc71e94876edf7ccf9279c4c5578d8cffdbe1ef7c504b8eba1c3ea3c65/image-2.png" /> <img width="3144" height="1654" width_o="3144" height_o="1654" data-src="https://freight.cargo.site/t/original/i/b42c6b1c1ba0616c812d815dc08957cff1884192fd3a0e7269cff9309f5e54fe/Screenshot-2025-01-08-at-11.24.55AM.png" data-mid="225743347" border="0" src="https://freight.cargo.site/w/1000/i/b42c6b1c1ba0616c812d815dc08957cff1884192fd3a0e7269cff9309f5e54fe/Screenshot-2025-01-08-at-11.24.55AM.png" /> <img width="2220" height="1714" width_o="2220" height_o="1714" data-src="https://freight.cargo.site/t/original/i/b52ef260ce7e84190550f72c171ae9b4433a6973ddd4b23f2acabba2144a8ce7/Screenshot-2025-01-08-at-11.25.17AM.png" data-mid="225743348" border="0" src="https://freight.cargo.site/w/1000/i/b52ef260ce7e84190550f72c171ae9b4433a6973ddd4b23f2acabba2144a8ce7/Screenshot-2025-01-08-at-11.25.17AM.png" /> <img width="1440" height="754" width_o="1440" height_o="754" data-src="https://freight.cargo.site/t/original/i/979993783ac5f3e85ee13f265449b4ffe2528e5b5d244663a88dd7f2eeea213c/Screenshot-2025-01-08-at-11.26.07AM.png" data-mid="225743349" border="0" src="https://freight.cargo.site/w/1000/i/979993783ac5f3e85ee13f265449b4ffe2528e5b5d244663a88dd7f2eeea213c/Screenshot-2025-01-08-at-11.26.07AM.png" /> <img width="1424" height="480" width_o="1424" height_o="480" data-src="https://freight.cargo.site/t/original/i/cf1bbee13f074eba31e1f49d92d3d01edc14074ddc7beb6b8ddaaea144b1d76d/Screenshot-2025-04-30-at-11.34.14AM.png" data-mid="231768895" border="0" src="https://freight.cargo.site/w/1000/i/cf1bbee13f074eba31e1f49d92d3d01edc14074ddc7beb6b8ddaaea144b1d76d/Screenshot-2025-04-30-at-11.34.14AM.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf7bd1a709fb11802dc0e289d6dc321ae25e858adc9020de1552404e4aca2e16/22c7dff0-cc71-47fe-4c88-08dd42fc65d2-xlarge-copy.jpg" data-mid="231768904" border="0" src="https://freight.cargo.site/w/1000/i/bf7bd1a709fb11802dc0e289d6dc321ae25e858adc9020de1552404e4aca2e16/22c7dff0-cc71-47fe-4c88-08dd42fc65d2-xlarge-copy.jpg" /> <img width="196" height="96" width_o="196" height_o="96" data-src="https://freight.cargo.site/t/original/i/f35b394a494259eab336b85f6e96153a538be15a8089c28dd0a301e08bb0afba/Screenshot-2025-06-05-at-1.37.35PM.png" data-mid="234230163" border="0" src="https://freight.cargo.site/w/196/i/f35b394a494259eab336b85f6e96153a538be15a8089c28dd0a301e08bb0afba/Screenshot-2025-06-05-at-1.37.35PM.png" /> <img width="512" height="299" width_o="512" height_o="299" data-src="https://freight.cargo.site/t/original/i/56d17335d7ff98685d398cb8c4d2cea9934acd3f7d692c127fb47aa9543b865f/D_AD-copy.png" data-mid="234230160" border="0" src="https://freight.cargo.site/w/512/i/56d17335d7ff98685d398cb8c4d2cea9934acd3f7d692c127fb47aa9543b865f/D_AD-copy.png" /> <img width="454" height="151" width_o="454" height_o="151" data-src="https://freight.cargo.site/t/original/i/ad5088ec4fc2a852769b63e46cfd59afbf100ac91d46fc76100b9a7772ed9623/Screenshot-2025-06-05-at-1.38.41PM.png" data-mid="234230164" border="0" src="https://freight.cargo.site/w/454/i/ad5088ec4fc2a852769b63e46cfd59afbf100ac91d46fc76100b9a7772ed9623/Screenshot-2025-06-05-at-1.38.41PM.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5a37deb1bc0abbb018cb3706bb2c018ea77630f06cf81d9ed57b1a2f94242c8b/1750281404602.jpeg" data-mid="234810952" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/5a37deb1bc0abbb018cb3706bb2c018ea77630f06cf81d9ed57b1a2f94242c8b/1750281404602.jpeg" /> SOME NUMBERS: Total Video Views: Over 7M views across YouTube, Instagram, and TikTok on MGA and The Rizzler’s channels.YouTube Highlights:Views: 3.3M+, with over 116,000 hours viewedStrong engagement rates, with Day 1 at 8.24% and Day 7 at 4.72% and over 4MM EngagementsNotable keyword targeting and audience alignment.10,000 SharesSocial Media Highlights:Content seeded across ItzTheRizzler, MGA Entertainment, Bratz, Miniverse, Little Tikes, L.O.L. Surprise!, Rainbow High, Yummiland, BABYborn, Finders Creepers, and GrossMos! Social channels generated: o &nbsp; &nbsp;4M Organic Video Views o &nbsp; &nbsp;290K Organic Engagements o &nbsp; &nbsp;The initial IG post of the music video had a highly rare Shares-to-Likes ratio of 1.3:1 (There are typically 3-10x more Likes than Shares) · &nbsp; &nbsp; &nbsp; &nbsp; Additional TikTok posts by creators like Daddyronaldo and eric.justice.befumo contributed to overall virality. · &nbsp; &nbsp; &nbsp; &nbsp; This activation resulted in a 15% MOM increase in Follower Growth on the MGA Entertainment Socials · &nbsp; &nbsp; &nbsp; &nbsp; Conversation on Social across X, YT, Reddit, and IG not on our owned and operated channels generated 3.4M additional impressions that were 81% positive. Earned Media and Public Relations Impact Press Release distributed in newswire:Garnered 545.7M impressions across 617 placements, including AP News and Yahoo! Finance.Key Media Hits (12 unique):Forbes (12/23): "Toy Company’s ‘No Gift Cards’ Campaign Goes Viral"Access Hollywood (12/20): Coverage on multiple platforms, including:Instagram Plays: 208,900 | TikTok Plays: 1,142 | YouTube Views: 4.7KNBC Online: "The Rizzler Paints Santa Claus Doing The Rizz Face"UVM: 9.35M | AVE: $86,497.74Fox Business (Claman Countdown 12/20): Social media sensation ‘The Rizzler’ on what kids want for the holidaysAdditional coverage from AdAge, Trend Hunter, The Toy Book, and Betches contributed incremental 63.8M impressions. <img width="984" height="988" width_o="984" height_o="988" data-src="https://freight.cargo.site/t/original/i/c1122d8cf7ca95a33ade574d400dd89834f8fd53dd6b84acc85956388efdd754/Screenshot-2025-01-29-at-4.11.32PM.png" data-mid="225743779" border="0" data-scale="55" src="https://freight.cargo.site/w/984/i/c1122d8cf7ca95a33ade574d400dd89834f8fd53dd6b84acc85956388efdd754/Screenshot-2025-01-29-at-4.11.32PM.png" /> https://cassandrascholnick.com/Barbie-Summer-Travel Tue, 04 Jun 2024 23:03:14 +0000 Cassandra Scholnick https://cassandrascholnick.com/Barbie-Summer-Travel CREATIVE DIRECTION IMAGINATION TRAVELS WITH BARBIE Adult-targeted Paid Media Campaign OBJECTIVE:&nbsp;Show parents that buying Barbie travel themed toys is perfect for summertime storytelling fun, when travel is top of mind. THE CAMPAIGN: Along with the fun of travel comes the chaos. Catching flights, calling cars, waiting, rushing, stopping, going - add kids to the mix and stress levels go off the chart. Help ease the emotional load with Barbie! She goes where you go and keeps your kids happy and entertained each step of the way. Execution: hyperreal poptimistic scenes of real world scenarios. Each scene is designed to transport the viewer into a punchy, colorful world where “stressful” situations become humorous, drenched in Barbie pop-timism. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/75d9897e338abc79ebf74b316f2182807ab15435e929bb11ae2f8518f11d538f/SUMMER-TRAVEL-PAID-2024-HERO2-9X16.jpg" data-mid="212327212" border="0" src="https://freight.cargo.site/w/1000/i/75d9897e338abc79ebf74b316f2182807ab15435e929bb11ae2f8518f11d538f/SUMMER-TRAVEL-PAID-2024-HERO2-9X16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7f308fca26667be99cbc783281aba21bb466b78fa7b539642b4835599a3fcacc/SUMMER-TRAVEL-PAID-2024-HERO3-9X16.jpg" data-mid="212327213" border="0" src="https://freight.cargo.site/w/1000/i/7f308fca26667be99cbc783281aba21bb466b78fa7b539642b4835599a3fcacc/SUMMER-TRAVEL-PAID-2024-HERO3-9X16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5763e284578e5ecc034bd0c2f52db8243e03bfbe80958a8dc6a0a58a964650a0/SUMMER-TRAVEL-PAID-2024-HERO1-9X16.jpg" data-mid="212327211" border="0" src="https://freight.cargo.site/w/1000/i/5763e284578e5ecc034bd0c2f52db8243e03bfbe80958a8dc6a0a58a964650a0/SUMMER-TRAVEL-PAID-2024-HERO1-9X16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/978c2bf2002f69ecb564e8af91985c015be13c14e5800e7298511fd430980c4e/SUMMER-TRAVEL-2024-CAROUSEL-A-2-9X16.jpg" data-mid="212327239" border="0" src="https://freight.cargo.site/w/1000/i/978c2bf2002f69ecb564e8af91985c015be13c14e5800e7298511fd430980c4e/SUMMER-TRAVEL-2024-CAROUSEL-A-2-9X16.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d8cbaba9c58e0be8dbb75cec5aea7d707688c0ce6cb78ba94a205a35e09697b/SUMMER-TRAVEL-2024-CAROUSEL-A-3-1X1.jpg" data-mid="212327234" border="0" src="https://freight.cargo.site/w/1000/i/6d8cbaba9c58e0be8dbb75cec5aea7d707688c0ce6cb78ba94a205a35e09697b/SUMMER-TRAVEL-2024-CAROUSEL-A-3-1X1.jpg" /> <img width="962" height="1710" width_o="962" height_o="1710" data-src="https://freight.cargo.site/t/original/i/d8a4066817cb71d9689d4e193ab7d7ddf2dffb084f24aac5d55d13814b095887/Screenshot-2024-06-27-at-3.23.44-PM.png" data-mid="214838229" border="0" src="https://freight.cargo.site/w/962/i/d8a4066817cb71d9689d4e193ab7d7ddf2dffb084f24aac5d55d13814b095887/Screenshot-2024-06-27-at-3.23.44-PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03384fda1431eabe1fa99efac162759624d8b75935e1050b047c61f19a30c62d/SUMMER-TRAVEL-2024-CAROUSEL-A-1-1X1.jpg" data-mid="212327232" border="0" src="https://freight.cargo.site/w/1000/i/03384fda1431eabe1fa99efac162759624d8b75935e1050b047c61f19a30c62d/SUMMER-TRAVEL-2024-CAROUSEL-A-1-1X1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d5dbf63958f0bf9f5deb532b8f9ea891c7bf158a5f4ffafa84d3d56f9380f122/SUMMER-TRAVEL-2024-CAROUSEL-A-1-9X16.jpg" data-mid="212327238" border="0" src="https://freight.cargo.site/w/1000/i/d5dbf63958f0bf9f5deb532b8f9ea891c7bf158a5f4ffafa84d3d56f9380f122/SUMMER-TRAVEL-2024-CAROUSEL-A-1-9X16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7977307a284fb4627d332d3bade28227c29886479aefe7c450892608c820d4bb/SUMMER-TRAVEL-2024-CAROUSEL-A-4-9X16.jpg" data-mid="212327241" border="0" src="https://freight.cargo.site/w/1000/i/7977307a284fb4627d332d3bade28227c29886479aefe7c450892608c820d4bb/SUMMER-TRAVEL-2024-CAROUSEL-A-4-9X16.jpg" /> <img width="960" height="1706" width_o="960" height_o="1706" data-src="https://freight.cargo.site/t/original/i/32ca2da7fcec4c6c129f25248df78662809094f6e10ea2ee4c91fdcb5d7e2743/Screenshot-2024-06-27-at-3.23.40-PM.png" data-mid="214838228" border="0" src="https://freight.cargo.site/w/960/i/32ca2da7fcec4c6c129f25248df78662809094f6e10ea2ee4c91fdcb5d7e2743/Screenshot-2024-06-27-at-3.23.40-PM.png" /> <img width="960" height="1702" width_o="960" height_o="1702" data-src="https://freight.cargo.site/t/original/i/e771ecb8c15624ea426287e5962b8373fafa01609a4aa484dedd4569d8d5cbf6/Screenshot-2024-06-27-at-3.23.35-PM.png" data-mid="214838227" border="0" src="https://freight.cargo.site/w/960/i/e771ecb8c15624ea426287e5962b8373fafa01609a4aa484dedd4569d8d5cbf6/Screenshot-2024-06-27-at-3.23.35-PM.png" /> <img width="954" height="1706" width_o="954" height_o="1706" data-src="https://freight.cargo.site/t/original/i/b0c00594fa7d15cf7cb58316b0a41468803824d579328efae395f3113d28bc21/Screenshot-2024-06-27-at-3.23.30-PM.png" data-mid="214838226" border="0" src="https://freight.cargo.site/w/954/i/b0c00594fa7d15cf7cb58316b0a41468803824d579328efae395f3113d28bc21/Screenshot-2024-06-27-at-3.23.30-PM.png" /> <img width="958" height="1712" width_o="958" height_o="1712" data-src="https://freight.cargo.site/t/original/i/7500fa8297686019ab6b6011a0a5d5254745b0fb5d96e42aa3e8e68f17151e16/Screenshot-2024-06-27-at-3.23.50-PM.png" data-mid="214838230" border="0" src="https://freight.cargo.site/w/958/i/7500fa8297686019ab6b6011a0a5d5254745b0fb5d96e42aa3e8e68f17151e16/Screenshot-2024-06-27-at-3.23.50-PM.png" /> Creative Direction: Cassandra ScholnickAccount Manager: Lisa Baca&nbsp; Copywriter: Audrey MarraDirector: Heather KasprzakProducer: Natalie MascialeDP: Shan LiljestrandEditor: Gary ChanPhotographer: Rafael Ortega Camera Assist:&nbsp;Brett Ziegler,&nbsp;Ed Cass1st AC: Jen Pawlowski 2nd AC:&nbsp;John DavisGaffer: Jose IbarraKey Grip: Sal MousaviBest Boy Grip: CJ Colace Best Boy Electric:&nbsp;Vince Valentin Best Boy Grip:&nbsp;Zach DomingoProduct Stylist: Tula NowlanProduction Designer: Sean GenrichSet Builder: Dustin Ruegger Set Dresser:&nbsp;Kyle Baker Sound Mixer:&nbsp;Johnny Karlsson Stage Manager:&nbsp;JJ HommelHMU: Autumn SandersWardrobe: Hannah AndersonSet PA’s: Aaron Lorick, Saris Ahmed https://cassandrascholnick.com/Mini-Barbieland Mon, 05 Feb 2024 19:07:01 +0000 Cassandra Scholnick https://cassandrascholnick.com/Mini-Barbieland CREATIVE DIRECTION MINI BARBIELAND Adult-targeted Paid Media Campaign OBJECTIVE: Show audiences that Barbie has a new form factor, allowing for a whole new world of storytelling possibilities at a smaller scale! Showcase extended play possibilities and world-building value of the line through its small-scale and cute collectibles.THE CAMPAIGN: Create your own Barbieland wherever you are! In this campaign, we demonstrated the limitless ways kids can create new worlds with Mini Barbieland. Mom’s toiletries on the counter? The perfect scene for fashion show. A record player doubles as an excellent stage for an epic concert. Capitalizing on the accessibility and small scale, we showcased how these products can create magic in everyday scenarios - utilizing tiny dioramas created with Barbie Miniland products as well real household items to demonstrate the authentic ways kids play. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a66c927137d85eefc75cdcf184153eed2eda46d772c008b504c9334a35236353/MINI-BARBIELAND-HERO-1-9X16.jpg" data-mid="208532443" border="0" src="https://freight.cargo.site/w/1000/i/a66c927137d85eefc75cdcf184153eed2eda46d772c008b504c9334a35236353/MINI-BARBIELAND-HERO-1-9X16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3f0a1a458b17ad87d17225ba5fc36c594d81e7914e55977e37af9e2f15da2510/MINI-BARBIELAND-HERO-2-9X16.jpg" data-mid="208532444" border="0" src="https://freight.cargo.site/w/1000/i/3f0a1a458b17ad87d17225ba5fc36c594d81e7914e55977e37af9e2f15da2510/MINI-BARBIELAND-HERO-2-9X16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/405d3a7efa54822b15303af05931bfc1615f09218e5ba6ee616156d80336a6fc/MINI-BARBIELAND-HERO-3-9X16.jpg" data-mid="208532445" border="0" src="https://freight.cargo.site/w/1000/i/405d3a7efa54822b15303af05931bfc1615f09218e5ba6ee616156d80336a6fc/MINI-BARBIELAND-HERO-3-9X16.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4df41f1d60df19b41ec5c819381b7073ec1f25facc7477d09f5e37ca5888830/MINI-BARBIELAND-PAID-B-CAROUSEL-1-1X1.jpg" data-mid="208532438" border="0" src="https://freight.cargo.site/w/1000/i/e4df41f1d60df19b41ec5c819381b7073ec1f25facc7477d09f5e37ca5888830/MINI-BARBIELAND-PAID-B-CAROUSEL-1-1X1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e4b81611f1577552a4957324aa9f723afdd0f3618370886cbe4faeda130f419/MINI-BARBIELAND-PAID-A-CAROUSEL-2-1X1.jpg" data-mid="208532406" border="0" src="https://freight.cargo.site/w/1000/i/6e4b81611f1577552a4957324aa9f723afdd0f3618370886cbe4faeda130f419/MINI-BARBIELAND-PAID-A-CAROUSEL-2-1X1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84ee64d073cbfc46a805469c5bfe81c2cf0286d9585bcf99f61a6621339cb607/MINI-BARBIELAND-PAID-A-CAROUSEL-1-1X1.jpg" data-mid="208532405" border="0" src="https://freight.cargo.site/w/1000/i/84ee64d073cbfc46a805469c5bfe81c2cf0286d9585bcf99f61a6621339cb607/MINI-BARBIELAND-PAID-A-CAROUSEL-1-1X1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/490ef79f49c3ebab75b95fe6ddd068e9a00eae1677bcc1afa52bfd0f79ce6409/MINI-BARBIELAND-PAID-A-CAROUSEL-3-1X1.jpg" data-mid="208532407" border="0" src="https://freight.cargo.site/w/1000/i/490ef79f49c3ebab75b95fe6ddd068e9a00eae1677bcc1afa52bfd0f79ce6409/MINI-BARBIELAND-PAID-A-CAROUSEL-3-1X1.jpg" /> Mattel Creative Leads: Cassandra Scholnick, Zlatan KusnoorSocial Strategy: Amanda Szlasny, Tiana Kupinski, Lucas Allen, Yasmin KhamasseAccount Manager: Taylor SchatanCopywriter: Audrey MarraDirector: Heather KasprzakProducer: Natalie MascialeDP: Shan Liljestrand 1st AC: Jen PawlowskiEditor: Gary ChanPhotographer: Jason Tidwell&nbsp;Digi Tech: Brett Ziegler&nbsp;Gaffer: Jose IbarraGrip: Sal Mousavi&nbsp;Swing: Hanuel Kim&nbsp;Product Stylist: Tula Nowlan&nbsp;Set Stylist: Krystal DebordArt Director, Miniatures: Raphaelle Gamanho&nbsp;Set Assists: Jo Siri, Natasha Parbhu&nbsp;HMU: Judy Haft&nbsp;Wardrobe: Robin LeboweSet PA’s: Aaron Lorick, Saris Ahmedm https://cassandrascholnick.com/Barbie-Holiday-Doll-Paid-Social-Campaign Mon, 07 Aug 2023 03:02:21 +0000 Cassandra Scholnick https://cassandrascholnick.com/Barbie-Holiday-Doll-Paid-Social-Campaign &nbsp;CREATIVE DIRECTION&nbsp; 2023 HOLIDAY BARBIE&nbsp; &nbsp;Creative campaign supporting the launch and promotion of the 2023 Holiday Barbie and the 35th Anniversary of the iconic Holiday Doll. Deployed across social platforms domestically/globally and as a TVC in European markets. My role: spearheaded creative concept development and strategy, pre-production planning, casting, creative and storyboard development, on-set creative direction for photo and video, post-production creative direction for editing, photography, graphics and creative asset deployment. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/11132772d44b6d105800a257559e6957d11008228673b1caefc9dcb1fc3b1b5e/HolidayBarbie_HERO-V1-9X16.jpg" data-mid="203690224" border="0" src="https://freight.cargo.site/w/1000/i/11132772d44b6d105800a257559e6957d11008228673b1caefc9dcb1fc3b1b5e/HolidayBarbie_HERO-V1-9X16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b5f1e86418824dfd5199e0e20e0969e52fdc7474a31489d57e967162291926b4/HolidayBarbie_HERO-V2-9X16.jpg" data-mid="203690225" border="0" src="https://freight.cargo.site/w/1000/i/b5f1e86418824dfd5199e0e20e0969e52fdc7474a31489d57e967162291926b4/HolidayBarbie_HERO-V2-9X16.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ddecb65a50139d69ec8184b61879786e2c5d4e7584778a0c8bb84dd33b331b06/xmas.gif" data-mid="203924010" border="0" src="https://freight.cargo.site/w/600/i/ddecb65a50139d69ec8184b61879786e2c5d4e7584778a0c8bb84dd33b331b06/xmas.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a753498fee69d064ef6fba498df6568ccb1e2727d86b8cb55da5be3808ef54f/HolidayBarbie_CarouselA_1x1_3.jpg" data-mid="203923919" border="0" src="https://freight.cargo.site/w/1000/i/9a753498fee69d064ef6fba498df6568ccb1e2727d86b8cb55da5be3808ef54f/HolidayBarbie_CarouselA_1x1_3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7041f24ecfd5486960d824ebb65fa76c201943befb9b3e0e8fd62ab055377a65/HolidayBarbie_CarouselA_1x1_4.jpg" data-mid="203923920" border="0" src="https://freight.cargo.site/w/1000/i/7041f24ecfd5486960d824ebb65fa76c201943befb9b3e0e8fd62ab055377a65/HolidayBarbie_CarouselA_1x1_4.jpg" /> &nbsp;<img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/590a21059c7cba920d6413fce4953c0bcd1d5f03fa309e21be18ac9ab1f2c770/xmas2.gif" data-mid="203924011" border="0" src="https://freight.cargo.site/w/600/i/590a21059c7cba920d6413fce4953c0bcd1d5f03fa309e21be18ac9ab1f2c770/xmas2.gif" /> Mattel Creative Leads: Cassandra Scholnick, Zlatan KusnoorSocial Strategy: Amanda Szlasny, Tiana Kupinski, Lucas Allen, Yasmin KhamasseAccount Manager: Lisa BacaCopywriter: Audrey MarraDirector: Heather KasprzakProducer: Natalie MascialeStop Motion Animator: Dillon MarkeyComposer: Kaz GambleDP: Symeon Platts 1st AP:&nbsp; Jen PawlowskiEditor: Orrin AndersonPhotographer: Brett ZieglerDigi Tech: Brandon KalpinGaffer: Kevin WillingGrip: Sal MousaviSwing: Sal MousaviLead Product Stylist: Rachel RitterSet Stylist: Vic AinzaSet Assists: Kelly SilvermanHMU: Autum SandersWardrobe: Hannah AndersonSet PA’s: Scott Gabelein, Reyhan Almazarm https://cassandrascholnick.com/BarbieTok Wed, 20 Sep 2023 22:58:25 +0000 Cassandra Scholnick https://cassandrascholnick.com/BarbieTok &nbsp; CREATIVE LEAD &nbsp;&nbsp;BARBIETOK&nbsp; Mattel Creative/Strategy Team: Cassandra Scholnick, Zlatan Kusnoor, Amanda Szalasny, Tiana Kupinksi, Lucas Allen, Yasmin Khamsse Writers: Jonah Lipton, Nick Tiffany,&nbsp;Olivia DeLaurentis Director: Bill WattersonProducer: Nikit DoshiProd. Manager: Reece PotterCreative Associate: Nancy SanchezEditor: Drew BoylanDP: Ryan Kerr/Aaron WiseGaffer: David ‘Bootz’ LiebmanGaffer: Jose IbarraArt Director: Raphaelle GamanhoSet Dresser: Annuari Cantre/Marisa GehrigLead Stylist: Rachel RitterJr Stylist:Sanda LozancicStop Motion Animator: Dillon MarkeyPupeteer: Christine PapelexisRig Removal: Andy Jolliff https://cassandrascholnick.com/Barbie-s-Walmart Wed, 16 Aug 2023 22:22:04 +0000 Cassandra Scholnick https://cassandrascholnick.com/Barbie-s-Walmart &nbsp;CREATIVE DIRECTION&nbsp; &nbsp;BARBIE’S WALMART&nbsp; &nbsp;360 Campaign (TVC, Theatrical, Digital, Social, etc)&nbsp;&nbsp;Welcome to Barbie’s Walmart! National 360 campaign in collaboration with Walmart’s creative team consisting of placements across digital and web (YouTube, Vevo, Walmart.com, TikTok, Instagram, Facebook, Roku, Spotify) as well as nationally running television commercial, media placement on Good Morning America, and the spot ran in theaters ahead of Barbie The Movie. My role: on-set direction, supervision of scripts and VO sessions, post-production oversight on all visual outputs of the campaign for Mattel &nbsp; <img width="1926" height="1744" width_o="1926" height_o="1744" data-src="https://freight.cargo.site/t/original/i/67d60c8364a5b68d9317700092f57e6db1015337d5d27eb8df22d8f0a5aabf89/Screenshot-2023-09-20-at-1.59.55-PM.png" data-mid="191418427" border="0" src="https://freight.cargo.site/w/1000/i/67d60c8364a5b68d9317700092f57e6db1015337d5d27eb8df22d8f0a5aabf89/Screenshot-2023-09-20-at-1.59.55-PM.png" /> <img width="1904" height="1506" width_o="1904" height_o="1506" data-src="https://freight.cargo.site/t/original/i/518e255d08a8854f49d7279878665f6c59dfaf169e74884644e5503aad3f5ce2/Screenshot-2023-09-20-at-1.59.41-PM.png" data-mid="191418426" border="0" src="https://freight.cargo.site/w/1000/i/518e255d08a8854f49d7279878665f6c59dfaf169e74884644e5503aad3f5ce2/Screenshot-2023-09-20-at-1.59.41-PM.png" /> Mattel Creative Leads: Zlatan Kusnoor, Cassandra Scholnick, Tiana KupinskiDept W/Leo Burnett: Todd Thiry, Shea Cheney, Perri Rubenstein, Alex Scheer&nbsp;Director: Bill WattersonProducer: Nikit DoshiProd. Manager: Reece Potter Creative Associate: Nancy SanchezEditor: Drew BoylanDP: Ryan KerrGaffer: David ‘Bootz’ LiebmanGaffer: Jose IbarraArt Director: Raphaelle GamanhoSet Dresser: Annuari CantreLead Stylist: Rachel RitterSet Stylist: Christine Di StefanoJr Stylist:Sanda LozancicStop Motion Animator: Dillon MarkeyStop Motion Animator: Christina Bous Rig Removal: Andy Jolliff https://cassandrascholnick.com/Barbie-The-Movie-Content Wed, 27 Sep 2023 18:41:18 +0000 Cassandra Scholnick https://cassandrascholnick.com/Barbie-The-Movie-Content &nbsp;CREATIVE DIRECTION&nbsp;&nbsp;BARBIE THE MOVIE CONTENT&nbsp; &nbsp;Paid and organic content surrounding release of Barbie The Movie&nbsp; &nbsp;Award-winning, social-first content supporting doll releases, collabs, events, music partnerships and promotion of the film. &nbsp;<img width="1920" height="533" width_o="1920" height_o="533" 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