CREATIVE DIRECTION
2023 HOLIDAY BARBIECreative campaign supporting the launch and promotion of the 2023 Holiday Barbie and the 35th Anniversary of the iconic Holiday Doll.
Deployed across social platforms domestically/globally and as a TVC in European markets.
My role: spearheaded creative concept development and strategy, pre-production planning, casting, creative and storyboard development, on-set creative direction for photo and video, post-production creative direction for editing, photography, graphics and creative asset deployment.
Mattel Creative Leads: Cassandra Scholnick, Zlatan Kusnoor
Social Strategy: Amanda Szlasny, Tiana Kupinski, Lucas Allen, Yasmin Khamasse
Account Manager: Lisa Baca
Copywriter: Audrey Marra
Director: Heather Kasprzak
Producer: Natalie Masciale
Stop Motion Animator: Dillon Markey
Composer: Kaz Gamble
DP: Symeon Platts
1st AP: Jen Pawlowski
Editor: Orrin Anderson
Photographer: Brett Ziegler
Digi Tech: Brandon Kalpin
Gaffer: Kevin Willing
Grip: Sal Mousavi
Swing: Sal Mousavi
Lead Product Stylist: Rachel Ritter
Set Stylist: Vic Ainza
Set Assists: Kelly Silverman
HMU: Autum Sanders
Wardrobe: Hannah Anderson
Set PA’s: Scott Gabelein, Reyhan Almazarm