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 CREATIVE DIRECTION 

2023 HOLIDAY BARBIE 

 Creative campaign supporting the launch and promotion of the 2023 Holiday Barbie and the 35th Anniversary of the iconic Holiday Doll.

Deployed across social platforms domestically/globally and as a TVC in European markets.


My role: spearheaded creative concept development and strategy, pre-production planning, casting, creative and storyboard development, on-set creative direction for photo and video, post-production creative direction for editing, photography, graphics and creative asset deployment.









 


Mattel Creative Leads: Cassandra Scholnick, Zlatan Kusnoor
Social Strategy: Amanda Szlasny, Tiana Kupinski, Lucas Allen, Yasmin Khamasse

Account Manager: Lisa Baca
Copywriter: Audrey Marra

Director: Heather Kasprzak
Producer: Natalie Masciale
Stop Motion Animator:Dillon Markey
DP: Symeon Platts
1st AP:  Jen Pawlowski
Editor: Orrin Anderson
Photographer: Brett Ziegler
Digi Tech: Brandon Kalpin
Gaffer: Kevin Willing
Grip: Sal Mousavi
Swing: Sal Mousavi
Lead Product Stylist: Rachel Ritter
Set Stylist: Vic Ainza
Set Assists: Kelly Silverman
HMU: Autum Sanders
Wardrobe: Hannah Anderson
Set PA’s: Scott Gabelein, Reyhan Almazar
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