CREATIVE DIRECTION
2023 HOLIDAY BARBIECreative campaign supporting the launch and promotion of the 2023 Holiday Barbie and the 35th Anniversary of the iconic Holiday Doll.
Deployed across social platforms domestically/globally and as a TVC in European markets.
My role: spearheaded creative concept development and strategy, pre-production planning, casting, creative and storyboard development, on-set creative direction for photo and video, post-production creative direction for editing, photography, graphics and creative asset deployment.
![](https://freight.cargo.site/t/original/i/11132772d44b6d105800a257559e6957d11008228673b1caefc9dcb1fc3b1b5e/HolidayBarbie_HERO-V1-9X16.jpg)
![](https://freight.cargo.site/t/original/i/b5f1e86418824dfd5199e0e20e0969e52fdc7474a31489d57e967162291926b4/HolidayBarbie_HERO-V2-9X16.jpg)
![](https://freight.cargo.site/t/original/i/ddecb65a50139d69ec8184b61879786e2c5d4e7584778a0c8bb84dd33b331b06/xmas.gif)
![](https://freight.cargo.site/t/original/i/9a753498fee69d064ef6fba498df6568ccb1e2727d86b8cb55da5be3808ef54f/HolidayBarbie_CarouselA_1x1_3.jpg)
![](https://freight.cargo.site/t/original/i/7041f24ecfd5486960d824ebb65fa76c201943befb9b3e0e8fd62ab055377a65/HolidayBarbie_CarouselA_1x1_4.jpg)
![](https://freight.cargo.site/t/original/i/590a21059c7cba920d6413fce4953c0bcd1d5f03fa309e21be18ac9ab1f2c770/xmas2.gif)
Mattel Creative Leads: Cassandra Scholnick, Zlatan Kusnoor
Social Strategy: Amanda Szlasny, Tiana Kupinski, Lucas Allen, Yasmin Khamasse
Account Manager: Lisa Baca
Copywriter: Audrey Marra
Director: Heather Kasprzak
Producer: Natalie Masciale
Stop Motion Animator: Dillon Markey
Composer: Kaz Gamble
DP: Symeon Platts
1st AP: Jen Pawlowski
Editor: Orrin Anderson
Photographer: Brett Ziegler
Digi Tech: Brandon Kalpin
Gaffer: Kevin Willing
Grip: Sal Mousavi
Swing: Sal Mousavi
Lead Product Stylist: Rachel Ritter
Set Stylist: Vic Ainza
Set Assists: Kelly Silverman
HMU: Autum Sanders
Wardrobe: Hannah Anderson
Set PA’s: Scott Gabelein, Reyhan Almazarm