CREATIVE DIRECTION
BARBIE POP REVEAL FRUIT SERIES Paid social campaign and custom AR filter developed to promote new Barbie product line, Pop Reveal Fruit series. Deployed across digital platforms domestically and globally.My role: spearheaded creative concept development and strategy, pre-production planning, casting, creative and storyboard development, on-set art direction for photo and video, post-production creative direction for editing, photography, graphics and creative asset deployment.
Mattel Creative Leads: Cassandra Scholnick, Zlatan Kusnoor
Social Strategy: Amanda Szlasny, Tiana Kupinski, Lucas Allen, Yasmin Khamasse
AR Filter: PXP Studios
Account Manager: Lisa Baca
Copywriter: Audrey Marra
Director: Heather Kasprzak
Producer: Natalie Masciale
DP: Shan Liljestrand
Editor: Gary Chan
Photographer: Cody Cloud
Digi Tech: Brandon Kalpin
Gaffer: Jose Ibarra
Grip: Vince Valentin
Swing: CJ Colace
Product Stylist: Maranda Robbins
Set Stylist: Christine Di Stefano
Set Assists: Ash Kron
HMU: Laurie Hallak
Wardrobe: Robin Lebowe
Set PA’s: Scott Gabelein, Reyhan Almazarm