CREATIVE DIRECTION
BARBIE’S WALMART
360 Campaign (TVC, Theatrical, Digital, Social, etc)
Welcome to Barbie’s Walmart! National 360 campaign in collaboration with Walmart’s creative team consisting of placements across digital and web (YouTube, Vevo, Walmart.com, TikTok, Instagram, Facebook, Roku, Spotify) as well as nationally running television commercial, media placement on Good Morning America, and the spot ran in theaters ahead of Barbie The Movie.
My role: on-set direction, supervision of scripts and VO sessions, post-production oversight on all visual outputs of the campaign for Mattel
Mattel Creative Leads: Zlatan Kusnoor, Cassandra Scholnick, Tiana Kupinski
Dept W/Leo Burnett: Todd Thiry, Shea Cheney, Perri Rubenstein, Alex Scheer
Director: Bill Watterson
Producer: Nikit Doshi
Prod. Manager: Reece Potter
Creative Associate: Nancy Sanchez
Editor: Drew Boylan
DP: Ryan Kerr
Gaffer: David ‘Bootz’ Liebman
Gaffer: Jose Ibarra
Art Director: Raphaelle Gamanho
Set Dresser: Annuari Cantre
Lead Stylist: Rachel Ritter
Set Stylist: Christine Di Stefano
Jr Stylist:Sanda Lozancic
Stop Motion Animator: Dillon Markey
Stop Motion Animator: Christina Bous
Rig Removal: Andy Jolliff