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A major overhaul of existing branding and website design, direction and user interface. Project included creating new web banners, new user interface design, new website landing pages, product shopping pages, new automated emails and web marketing campaigns. The goal was to create an easier interface for new and existing customers, and to attract a new market and give them an easier buying decision.

I directed team of designers and web developers on design and implementation as well as wrote copy and gave art direction.