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   Concept development + creative direction for photography  

photography by The Factory Digital
production/set builds Phil Salick

  the ask: create an engaging & unified creative concept for an existing collection that had not had new imagery produced in a very long time

  the concept: this campaign draws on the Japonica collection’s biggest inspiration - mother nature. we created our very own Nature’s Nirvana to visually transport our audience to a lush, viridescent playground. each image is packed with greenery and fragrance notes that you can practically smell through the screen.