CREATIVE DIRECTION
VOLUSPA - JAPONICA COLLECTION
Concept development + creative direction for photography
photography by The Factory Digital
production/set builds Phil Salick
the ask: create an engaging & unified creative concept for an existing collection that had not had new imagery produced in a very long time
the concept: this campaign draws on the Japonica collection’s biggest inspiration - mother nature. we created our very own Nature’s Nirvana to visually transport our audience to a lush, viridescent playground. each image is packed with greenery and fragrance notes that you can practically smell through the screen.
![](https://freight.cargo.site/t/original/i/0d15b5c2696b635bc1d2388909699f49ed245ce91cbdb673e529f4446216c465/Screen-Shot-2021-12-15-at-6.00.12-PM.png)
![](https://freight.cargo.site/t/original/i/c9d1b9102a02d4171eb514adcf08cc7557889de6856bf73a744e20dd39bfb425/Screen-Shot-2021-12-15-at-6.00.23-PM.png)
![](https://freight.cargo.site/t/original/i/385bdeee138943083e4176da8da8b35a0e53758eed62947a9cc539f91989b4bd/Screen-Shot-2021-12-15-at-6.01.18-PM.png)
![](https://freight.cargo.site/t/original/i/710536754a26b0c20bda4c6e53e9d0085390c3a0308c3b9f6836c50d93240589/Screen-Shot-2021-12-15-at-6.00.34-PM.png)
![](https://freight.cargo.site/t/original/i/f4eab7dba2febea2b2d438c0adbdeef99513976725d7ebd0e28102a2bd7e8268/Screen-Shot-2021-12-15-at-6.00.43-PM.png)
![](https://freight.cargo.site/t/original/i/f891f1be5c7de3d1193cb1d1b8ea3a9e3fb9919167ce5833309c49f00a137643/Screen-Shot-2021-12-15-at-6.00.52-PM.png)
![](https://freight.cargo.site/t/original/i/6160e8c90d95a69bd42cd576cd1ebc2727031b65492c8b6fec5949852b8eb346/Screen-Shot-2021-12-15-at-6.08.55-PM.png)
![](https://freight.cargo.site/t/original/i/09fbc35c79e2b005326caa5be8785d314206718dcad057cac5a0c07abacd3d6a/Screen-Shot-2021-12-15-at-6.01.04-PM.png)
![](https://freight.cargo.site/t/original/i/e25e922e20ada32d58f516b1acf893763c512bb3089b9a8c689f92275e332d23/Screen-Shot-2021-12-15-at-6.07.14-PM.png)
BTS